J.D. Power and Associates has released its annual Customer Retention Study, and Hyundai ranks the highest among brands in retaining buyers. Hyundai’s retention rate is up four percentage points to 64 percent in 2012, thanks largely to the Elantra and Sonata models. J.D. Power says that much of the manufacturer’s retention rate can be traced to its growing vehicle offerings and positively changing perceptions about Hyundai quality and market appeal.
Ford and Honda tied for second place with a rate of 60 percent. The report notes that Jeep enjoyed the largest improvement over the previous year with a jump of 17 percentage points to 51 percent in 2012.
The study also evaluated which buyers were more likely to return to an automaker for their next purchase, and the data revealed women and younger buyers had a higher brand retention rate than older consumers and males. Honda, Hyundai, Kia and Mercedes-Benz were all found to be particularly adept at keeping their female customers, while Ford, Kia, Lexus and Mercedes-Benz did a better job of holding onto buyers from Gen X and Y. Hit the jump for the full results of the 2012 Customer Retention Study.
Hyundai tops J.D. Power’s Customer Retention Study originally appeared on Autoblog on Sun, 15 Jan 2012 14:32:00 EST. Please see our terms for use of feeds.